Life Technologies recently utilized GPJ Connect, a proprietary new software platform for lead capture and fulfillment within events, to drive increased attendee engagement as well as streamline the sales process.
By creating compelling content such as dynamic product demonstrations and combining that with contact capture forms, GPJ used mobile devices to create highly personalized brand experiences that facilitated more meaningful conversations with prospects and a higher degree of education about key products.
Overall the GPJ Connect solution increased attendee engagement with the brand and produced a higher volume and quality of potential customers without the installation, training and technical hurdles common to most lead capture systems.
