Sports & Sponsorship Marketing: Our Services

Rooted in experiential, GPJ knows how to tap into personal connections and passions that are at the very heart of sports. We apply a deep, strategic understanding of client brands to develop bold and integrative, cross-platform programs that are memorable and engaging.

Activation Support/Experience Design

  • Conduct audits on existing activations and advise on new strategic programming
  • Connect brands to fan passion points to grow loyalty and drive ROI
  • Create innovative, digital programming to enhance on-site and off-site experiences
  • Event design and production execution


  • Full experience enhancement
  • Strategic brand activations that support other primary marketing channels
  • Fan engagement and sponsor enhancement platforms
  • Branded and interactive space design
  • Naming rights and strategic partner development
  • Corporate social responsibility & sustainability programs

Envisioning Experiences

  • Development of overall experience vision for new or renovating venues
  • Design and produce integrated experiential programs for events and venues

Sponsorship Consulting

  • For brands: advise on sponsorship selection, negotiation and design, all with activation in mind
  • For properties:
    • develop new experience-enhanced sponsorship offerings
    • develop methods for engaging fans and enhancing sponsorship value
    • create programs up to and including naming rights and other major positions

Major Events

  • Conceive and plan new events, including strategy, design, production, digital integration, analytics and more