CREATIVE IDEATION AND EXPERIENCE DESIGN – The Idea is Everything

GPJ has a rigorous, programmatic approach to creating brand experiences. Our creative process begins with strategy, but it’s fueled by a passion for experiences, and their power to create brand devotion. We start with big ideas, no matter how unusual or disruptive to conventional wisdom they might be. Once the best idea has risen to the top, we start the experience design process.

Our 20+ creative studios around the globe have won every award you can imagine, but what motivates us is creating brand fans, not just customers. Many of the world’s most respected marketers entrust their experience design and conference production to GPJ because we elevate their global portfolios of events to the realm of high-performance marketing investments.

Our Creative Services Include:

  • Branding, Theme Development & Messaging
  • Conference Production Design
  • Copywriting
  • 2-D & 3-D Design
  • Graphic Design
  • Presentation Design
  • Digital Animation/Photography/Video Creative
  • Signage Design
  • Collateral Design
  • Content Creation
  • Concept & Design Execution

EXPERIENCE DESIGN – Physical and Digital

Experience design unites all of our disciplines – strategy, creative, technology and production – and focuses those talents to address and engage the personas of our clients’ target audiences.

Our approach and results are time-tested: we understand how to optimally engage your customers in very personal, participatory and immersive ways. Ways that lead to desired outcomes like activating brand ambassadors, creating new leads, and generating vital customer intelligence.

Our Experience Design Services Include:

  • Environmental Strategy
  • Experience Design (Physical, Digital, Social, Mobile)
  • Attendee Journey Mapping
  • Sensory Component Design (Lighting, Sound, Texture, etc.)
  • Experience Measurement Strategy

Learn more HERE!

EXPERIENTIAL RETAIL

Omnichannel retail is the shopping experience of the future, and having a partner who understands the strategies and customer journeys that accelerate the buying cycle both online and in person is key. GPJ puts its experiential expertise to work for both retail and B to B brands, giving customers good reasons to visit brick and mortar stores and brand experiences as part of a 360 shopping experience. 

With customer journeys in mind, GPJ works with brands to create opportunities to see, hear, taste, touch and smell their products.

Our Experiential Retail Services Include:

  • Creative Design and Strategy
  • Attendee Journey Mapping
  • Fabrication
  • Immersive Digital Activations

Learn more HERE!