Category: Press

Yes, that’s right. We’re already planning for March 2017 in Austin, Texas, when South by Southwest Music, Interactive and Film will draw over 100k people to the capital city for 10 days of panels and workshops, product launches, live music, networking, and of course, tacos. We’ve proposed three very different sessions for SXSW Interactive, all …

Mazda Partners with Leading Experiential Marketing Agency George P. Johnson for Auto Show Experience – New partner to support evolution of the Mazda brand through multi-year contract – IRVINE, Calif. (August 16, 2016) – In a continuing effort to define a more mature Mazda brand, Mazda North American Operations (MNAO) has partnered with experiential marketing …

Things move pretty quickly around here, and we usually like it that way. But now and then something shocks us back into the realization that what we get to do every day is pretty incredible. Right now is one of those moments. In recent weeks, GPJ has received nearly two dozen awards from six different …

New York, February 16, 2016: Project: WorldWide experiential agency George P. Johnson has joined forces with the EG conference, a coveted gathering focused on innovation and creativity, to elevate participant experience and make it even more engaging for devoted followers. EG, a big-idea event purposefully kept small to spark connections between the “eclectic geniuses” who …

7 Steps To Creating Experiences Your Audience CANNOT Get Online Event budgets are up. In fact 72% of brands will be executing more event experiences this year. But the game has changed, and traditional events are being replaced by a new kind of interaction. A higher standard is demanded, focusing on delivering rich attendee experiences …

Wired’s Innovation Insights section is “dedicated new thinking in a new era of technology,” making it a perfect forum for GPJ CEO, Chris Meyer, to talk about the future of experience marketing, and how to infuse data for greater ROI. Read the full article here