Out of the Shadows: A Tomb Raider Experience

Results

• 154 Media articles
• 700M+ Media impressions
• Winner of a 2019 PromaxGames Award for Best Product Announcement

Challenge

Square Enix wanted to reveal the highly anticipated Shadow of the Tomb Raider simultaneously on two coasts. GPJ was tasked with delivering both video game event productions at the same time as well as an immersive environment that brought media, influencers and VIPs into the element of the game.

Solutions

GPJ welcomed fans, community leaders, press and industry influencers to an exclusive press preview event simultaneously in both Los Angeles and Montreal and immersed them into the Mayan jungle setting from the game. Foliage and ruin props throughout the space pulled the theme of the game to real life. Demo stations, photo ops and cosplay all played their role in delivering a Shadow of the Tomb Raider immersive environment.