With more than 46,000 gaming enthusiasts in attendance, E3 was the ideal venue for AMD to debut the cutting edge capabilities of it’s newest FX CPU processor.  Key to making an impression on industry press, influencers and leading software developers, was creating an experience that would unmistakably demonstrate the inherent superiority of AMD technology and vitality of the brand.

Central to AMD’s brand presence was providing visitors with hands on access to AMD powered gaming experiences and to that end, hosting the premier of the highly anticipated Deus Ex: Human Revolution video game provided thousands of visitors the chance to immerse themselves in a high energy environment that showcased AMD’s ability to really up-level player enjoyment.

Ten-foot video screens dominated the space. An oversized X foot screen anchored the environment and showcased AMD’s graphic processing capabilities with dozens of smaller stations designed to let attendees test-drive AMD hardware across with a variety of games and peripheral devices.

AMD’s efforts to make a splash at E3 resonated throughout the industry community and resulted in:

  • 2M+ impressions after the first week
  • 180+ press, partners and AMDers at the AMD Press/Partner Reception
  • 35 Press, Bloggers and Videographer Interviews
  • 120 unique articles
  • 11,303 You Tube Views
  • 850+ Social Media Posts